Sector Tags

Customer type, Industry tags, and Technology tags

Miles avatar
Written by Miles
Updated over a week ago

We expanded sector classification to cover 68% more companies and added several related AI-powered tags to identify the company’s industry, technology, and customer type. We experimented with several classification methods before landing on an approach that draws from several key signals to compute these tags. In a random sampling of our data, we found that the improved tags increased accuracy of our tags by 25%.

You can find the new tags in:

  1. The Sector tab in the console

  2. The tagsV2 field in the API

Jump to tag lists:

Using our new sector tags in the console

Navigate to the “Sector” Tab to use our AI-powered sector classifications.

Segment presets

Presets help you quickly segment startups. We’ve curated groupings of industry/technology/customer tags that reflect the most common ways venture investors slice startups. You can only select one preset at a time.

Additionally, we add in another filter called ‘Product Type’ which identifies whether or not the company is building a physical product—which can only be accessed via the API.

Here are the definitions for each segment preset:

B2B SaaS

  1. customer type: b2b

  2. technology type: software OR data analytics OR artificial intelligence

  3. market vertical: business services, financial services, communications and information technology

Artificial Intelligence

  1. technology type: artificial intelligence

Cybersecurity

  1. technology type: artificial intelligence, software, data analytics

  2. market vertical: cybersecurity

Consumer software

  1. customer type: b2c

  2. technology type: software, artificial intelligence

Consumer goods

  1. customer type: b2c

  2. technology type: hardware, manufacturing, or is empty

  3. market vertical: consumer products and services

Climate

  1. market vertical: Environment and sustainability

  2. technology type: Hardware, Software, Artificial intelligence, Data Analytics, Robotics, Sensors, Manufacturing

Edtech

  1. technology type: software, data analytics, artificial intelligence

  2. market vertical: education & research

Fintech

  1. market vertical: financial services

  2. technology type: software, data analytics, artificial intelligence

  3. product type: service

Biotech

  1. market vertical: life sciences & healthcare

  2. technology type: biotechnology

Proptech

  1. market vertical: real estate and construction

  2. technology type: software, data analytics, artificial intelligence

Segment presets can not be directly edited. If you plan on making more specific modifications, we’d recommend using the Industry, Technology, and Customer Type sections to customize your search.

Industry, Technology, and Customer type

To customize your sector tags, you can select specific industries, technologies, and customer types. When you select multiple tags in each section, they will be combined using an OR clause. This means that your search results will expand as you choose more tags. In the Industry, Technology, and Customer Type sections, all the selected options will be combined using an AND operator.

Industry Tags

Industry tags identify the industry that a company operates in.

Technology Tags

Technology tags identify the technology that the company may be building, though not all companies will have a Technology tag.

Customer Type

The Customer Type tags identify the target customer group for a given company.

Filter Logic

Applying filters will use AND logic across Tag Types, and an OR logic within Tag Types.

For example, this search is looking for companies in Real Estate AND Blockchain:

And this search is looking for companies that are in (Real Estate OR Business Services) AND (Blockchain OR Artificial Intelligence)

Legacy Tags

If you’ve built Harmonic searches before April 2023, you likely used the Legacy Tags, which will be accessible in the “Custom” tab:

Tip: Want to level up your searches? Use Keywords to more precisely filter down the universe of startups using words in their descriptions or on their websites

Tags: API Responses

Our API response for a Company will provide both our Legacy Tags and our GPT-powered sector related tags. In the API response for Tags V2, you can see the new taxonomy under the following tag types:

  • market_vertical

  • technology_type

  • customer_type

If you're using legacy tags in the Harmonic API, we highly encourage you to switch to Tags V2. The tags are much higher quality, and legacy tags will eventually be deprecated. We may change the API label in the future, but will provide advanced notice to all API Users before doing so.

All possible Tag Values are below:

Tags V2

Display Value

Type

Aerospace and defense

MARKET_VERTICAL

Agriculture

MARKET_VERTICAL

Automotive and transportation

MARKET_VERTICAL

Business services

MARKET_VERTICAL

Communications and information technology

MARKET_VERTICAL

Compliance and legal

MARKET_VERTICAL

Consumer products and services

MARKET_VERTICAL

Consulting

MARKET_VERTICAL

Cybersecurity

MARKET_VERTICAL

Education and research

MARKET_VERTICAL

Energy and utilities

MARKET_VERTICAL

Environment and sustainability

MARKET_VERTICAL

Financial services

MARKET_VERTICAL

Government and public sector

MARKET_VERTICAL

Industrial and manufacturing

MARKET_VERTICAL

Life sciences and healthcare

MARKET_VERTICAL

Media and entertainment

MARKET_VERTICAL

Military and defense

MARKET_VERTICAL

Real estate and construction

MARKET_VERTICAL

Social Impact

MARKET_VERTICAL

Venture Capital

MARKET_VERTICAL

Artificial intelligence

TECHNOLOGY_TYPE

Augmented and Virtual Reality

TECHNOLOGY_TYPE

Biotechnology

TECHNOLOGY_TYPE

Blockchain

TECHNOLOGY_TYPE

Data Analytics

TECHNOLOGY_TYPE

Hardware

TECHNOLOGY_TYPE

Manufacturing

TECHNOLOGY_TYPE

Robotics

TECHNOLOGY_TYPE

Sensors

TECHNOLOGY_TYPE

Software

TECHNOLOGY_TYPE

Business (B2B)

CUSTOMER_TYPE

Consumer (B2C)

CUSTOMER_TYPE

Government (B2G)

CUSTOMER_TYPE

Legacy Tags

Display Value

Type

Microprocessing / Computing

INDUSTRY

Military / Defense

INDUSTRY

OSS

INDUSTRY

Productivity / Collaboration

INDUSTRY

Real Estate / Property

INDUSTRY

Regulated Products

INDUSTRY

Regulatory / Compliance / Legal

INDUSTRY

Relationship / Dating

INDUSTRY

Restaurant / Food / Beverage

INDUSTRY

Robotics / Equipment

INDUSTRY

Sales / Ads / Marketing / BD

INDUSTRY

Social / Civic / Gov Tech

INDUSTRY

Software / Hardware Monitoring Tools

INDUSTRY

Space / Satellite / Aerial

INDUSTRY

Sports

INDUSTRY

Staffing / Recruiting / HR

INDUSTRY

Transportation / Mobility

INDUSTRY

Travel / Lifestyle / Leisure

INDUSTRY

Venture Capital / Private Equity

INDUSTRY

3D Printing

TECHNOLOGY

Aerospace / Aviation

TECHNOLOGY

Ag / Food Tech

TECHNOLOGY

AI / ML

TECHNOLOGY

AR / VR

TECHNOLOGY

Automotive

TECHNOLOGY

Blockchain / Crypto

TECHNOLOGY

Chemical / Life Sciences

TECHNOLOGY

Climate Tech

TECHNOLOGY

Cloud Infrastructure

TECHNOLOGY

Data Analytics

TECHNOLOGY

Data Visualization

TECHNOLOGY

Dev Tools

TECHNOLOGY

Distributed / Remote / Telepresence

TECHNOLOGY

E-Commerce

TECHNOLOGY

Education Tech

TECHNOLOGY

Energy Tech

TECHNOLOGY

Financial Technology

TECHNOLOGY

Hardware

TECHNOLOGY

Health / Nutritional Science

TECHNOLOGY

Home / Property Tech

TECHNOLOGY

Influencer Tools

TECHNOLOGY

IoT

TECHNOLOGY

Medical Devices

TECHNOLOGY

Mobile / Telecom

TECHNOLOGY

Nanotechnology

TECHNOLOGY

Next Gen Computing

TECHNOLOGY

Next Gen Industry

TECHNOLOGY

Next Gen Manufacturing

TECHNOLOGY

Organization Management

TECHNOLOGY

Personal / Home Goods

TECHNOLOGY

Platform Software

TECHNOLOGY

Robotics

TECHNOLOGY

SaaS

TECHNOLOGY

Security / Encryption Tech

TECHNOLOGY

Social Networking

TECHNOLOGY

Text/Mobile Messaging

TECHNOLOGY

Video Messaging

TECHNOLOGY

Voice Messaging

TECHNOLOGY

Wearables

TECHNOLOGY

Have thoughts on how we can improve our taxonomy? Let us know by emailing us at support@harmonic.ai or booking 15 minutes to talk with our team!

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