We expanded sector classification to cover 68% more companies and added several related AI-powered tags to identify the company’s industry, technology, and customer type. We experimented with several classification methods before landing on an approach that draws from several key signals to compute these tags. In a random sampling of our data, we found that the improved tags increased accuracy of our tags by 25%.
You can find the new tags in:
The
Sector
tab in the consoleThe
tagsV2
field in the API
Jump to tag lists:
Using our new sector tags in the console
Navigate to the “Sector” Tab to use our AI-powered sector classifications.
Segment presets
Presets help you quickly segment startups. We’ve curated groupings of industry/technology/customer tags that reflect the most common ways venture investors slice startups. You can only select one preset at a time.
Additionally, we add in another filter called ‘Product Type’ which identifies whether or not the company is building a physical product—which can only be accessed via the API.
Here are the definitions for each segment preset:
B2B SaaS
customer type: b2b
technology type: software OR data analytics OR artificial intelligence
market vertical: business services, financial services, communications and information technology
Artificial Intelligence
technology type: artificial intelligence
Cybersecurity
technology type: artificial intelligence, software, data analytics
market vertical: cybersecurity
Consumer software
customer type: b2c
technology type: software, artificial intelligence
Consumer goods
customer type: b2c
technology type: hardware, manufacturing, or is empty
market vertical: consumer products and services
Climate
market vertical: Environment and sustainability
technology type: Hardware, Software, Artificial intelligence, Data Analytics, Robotics, Sensors, Manufacturing
Edtech
technology type: software, data analytics, artificial intelligence
market vertical: education & research
Fintech
market vertical: financial services
technology type: software, data analytics, artificial intelligence
product type: service
Biotech
market vertical: life sciences & healthcare
technology type: biotechnology
Proptech
market vertical: real estate and construction
technology type: software, data analytics, artificial intelligence
Segment presets can not be directly edited. If you plan on making more specific modifications, we’d recommend using the Industry, Technology, and Customer Type sections to customize your search.
Industry, Technology, and Customer type
To customize your sector tags, you can select specific industries, technologies, and customer types. When you select multiple tags in each section, they will be combined using an OR clause. This means that your search results will expand as you choose more tags. In the Industry, Technology, and Customer Type sections, all the selected options will be combined using an AND operator.
Industry Tags
Industry tags identify the industry that a company operates in.
Technology Tags
Technology tags identify the technology that the company may be building, though not all companies will have a Technology tag.
Customer Type
The Customer Type tags identify the target customer group for a given company.
Filter Logic
Applying filters will use AND logic across Tag Types, and an OR logic within Tag Types.
For example, this search is looking for companies in Real Estate AND Blockchain:
And this search is looking for companies that are in (Real Estate OR Business Services) AND (Blockchain OR Artificial Intelligence)
Legacy Tags
If you’ve built Harmonic searches before April 2023, you likely used the Legacy Tags, which will be accessible in the “Custom” tab:
Tip: Want to level up your searches? Use Keywords to more precisely filter down the universe of startups using words in their descriptions or on their websites
Tags: API Responses
Our API response for a Company will provide both our Legacy Tags
and our GPT-powered sector related tags. In the API response for Tags V2
, you can see the new taxonomy under the following tag types:
market_vertical
technology_type
customer_type
If you're using legacy tags in the Harmonic API, we highly encourage you to switch to Tags V2. The tags are much higher quality, and legacy tags will eventually be deprecated. We may change the API label in the future, but will provide advanced notice to all API Users before doing so.
All possible Tag Values are below:
Tags V2
Display Value | Type |
Aerospace and defense | MARKET_VERTICAL |
Agriculture | MARKET_VERTICAL |
Automotive and transportation | MARKET_VERTICAL |
Business services | MARKET_VERTICAL |
Communications and information technology | MARKET_VERTICAL |
Compliance and legal | MARKET_VERTICAL |
Consumer products and services | MARKET_VERTICAL |
Consulting | MARKET_VERTICAL |
Cybersecurity | MARKET_VERTICAL |
Education and research | MARKET_VERTICAL |
Energy and utilities | MARKET_VERTICAL |
Environment and sustainability | MARKET_VERTICAL |
Financial services | MARKET_VERTICAL |
Government and public sector | MARKET_VERTICAL |
Industrial and manufacturing | MARKET_VERTICAL |
Life sciences and healthcare | MARKET_VERTICAL |
Media and entertainment | MARKET_VERTICAL |
Military and defense | MARKET_VERTICAL |
Real estate and construction | MARKET_VERTICAL |
Social Impact | MARKET_VERTICAL |
Venture Capital | MARKET_VERTICAL |
Artificial intelligence | TECHNOLOGY_TYPE |
Augmented and Virtual Reality | TECHNOLOGY_TYPE |
Biotechnology | TECHNOLOGY_TYPE |
Blockchain | TECHNOLOGY_TYPE |
Data Analytics | TECHNOLOGY_TYPE |
Hardware | TECHNOLOGY_TYPE |
Manufacturing | TECHNOLOGY_TYPE |
Robotics | TECHNOLOGY_TYPE |
Sensors | TECHNOLOGY_TYPE |
Software | TECHNOLOGY_TYPE |
Business (B2B) | CUSTOMER_TYPE |
Consumer (B2C) | CUSTOMER_TYPE |
Government (B2G) | CUSTOMER_TYPE |
Legacy Tags
Display Value | Type |
Microprocessing / Computing | INDUSTRY |
Military / Defense | INDUSTRY |
OSS | INDUSTRY |
Productivity / Collaboration | INDUSTRY |
Real Estate / Property | INDUSTRY |
Regulated Products | INDUSTRY |
Regulatory / Compliance / Legal | INDUSTRY |
Relationship / Dating | INDUSTRY |
Restaurant / Food / Beverage | INDUSTRY |
Robotics / Equipment | INDUSTRY |
Sales / Ads / Marketing / BD | INDUSTRY |
Social / Civic / Gov Tech | INDUSTRY |
Software / Hardware Monitoring Tools | INDUSTRY |
Space / Satellite / Aerial | INDUSTRY |
Sports | INDUSTRY |
Staffing / Recruiting / HR | INDUSTRY |
Transportation / Mobility | INDUSTRY |
Travel / Lifestyle / Leisure | INDUSTRY |
Venture Capital / Private Equity | INDUSTRY |
3D Printing | TECHNOLOGY |
Aerospace / Aviation | TECHNOLOGY |
Ag / Food Tech | TECHNOLOGY |
AI / ML | TECHNOLOGY |
AR / VR | TECHNOLOGY |
Automotive | TECHNOLOGY |
Blockchain / Crypto | TECHNOLOGY |
Chemical / Life Sciences | TECHNOLOGY |
Climate Tech | TECHNOLOGY |
Cloud Infrastructure | TECHNOLOGY |
Data Analytics | TECHNOLOGY |
Data Visualization | TECHNOLOGY |
Dev Tools | TECHNOLOGY |
Distributed / Remote / Telepresence | TECHNOLOGY |
E-Commerce | TECHNOLOGY |
Education Tech | TECHNOLOGY |
Energy Tech | TECHNOLOGY |
Financial Technology | TECHNOLOGY |
Hardware | TECHNOLOGY |
Health / Nutritional Science | TECHNOLOGY |
Home / Property Tech | TECHNOLOGY |
Influencer Tools | TECHNOLOGY |
IoT | TECHNOLOGY |
Medical Devices | TECHNOLOGY |
Mobile / Telecom | TECHNOLOGY |
Nanotechnology | TECHNOLOGY |
Next Gen Computing | TECHNOLOGY |
Next Gen Industry | TECHNOLOGY |
Next Gen Manufacturing | TECHNOLOGY |
Organization Management | TECHNOLOGY |
Personal / Home Goods | TECHNOLOGY |
Platform Software | TECHNOLOGY |
Robotics | TECHNOLOGY |
SaaS | TECHNOLOGY |
Security / Encryption Tech | TECHNOLOGY |
Social Networking | TECHNOLOGY |
Text/Mobile Messaging | TECHNOLOGY |
Video Messaging | TECHNOLOGY |
Voice Messaging | TECHNOLOGY |
Wearables | TECHNOLOGY |
Have thoughts on how we can improve our taxonomy? Let us know by emailing us at support@harmonic.ai or booking 15 minutes to talk with our team!